Insurance companies Grupo MAG and Mapfre receive marketing awards

Several Brazilian insurance companies have received industry recognition for marketing and data strategies.

Grupo MAG won the ‘Life Marketing Campaign’ category at the 50th Prêmio Destaques, organized by the Clube Vida em Grupo do Rio de Janeiro (CVG-RJ). Their winning campaign, ‘O Futuro É MAG: novos tempos, um novo olhar’, was designed to communicate the company’s evolution and focus on innovation and performance.

Mapfre was honored at the 32nd Prêmio ABEMD, hosted by the Associação Brasileira de Marketing Direto, in the ‘CRM/Data Driven’ category. The award recognized the company’s use of data science and marketing automation to create personalized communication journeys for its clients. Mapfre reported that these intelligence-driven strategies contributed to an eight-percentage-point increase in their Net Promoter Score (NPS) over the last year.