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Inter and Roma compete in Champions League without betting sponsors
Italian football clubs Inter Milan and AS Roma recently competed in the Champions League without their traditional betting sponsors visible on their jerseys. Inter Milan played Real Madrid at the Santiago Bernabéu without Betsson, while Roma drew 1-1 against Fenerbahçe in Istanbul without Eurobet.live.
The absence of these sponsors is due to national legislation rather than commercial decisions. In Italy, the ‘Decreto Dignità’ has prohibited direct advertising and sponsorship of gambling with cash prizes since 2019. To navigate these regulations, clubs have utilized partnerships with brands that focus on infotainment platforms—providing news and sports updates—rather than direct gambling services.
Entities
AS Roma · BK Häcken · Betsson · EuroBet · Inter Milan