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Inter launches financial campaign featuring Bianca Andrade
Inter has launched a new marketing campaign titled ‘Relacionamento Financeiro’ (Financial Relationship), featuring influencer Bianca Andrade, also known as Boca Rosa. Created by the agency Talent, the campaign uses romantic metaphors to encourage consumers to consolidate their financial activities into a single ecosystem.
The initiative addresses a growing trend of financial fragmentation in Brazil. According to a digital experience study by idwall and Cadarn, the average Brazilian now maintains six active financial accounts, up from 3.5 in 2020. The study further notes that nearly 90% of the population is linked to financial institutions, with the total number of open accounts in the country exceeding 1.2 billion.
Inter aims to position its Super App as a centralized solution for these needs. The platform integrates digital accounts, investments, credit solutions, and a shopping marketplace offering cashback and points to encourage users to manage their entire financial life within one application.
Entities
Bianca Andrade · Cadarn · Inter · Talent · idwall
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] Nearly 90% of the population has a link to financial institutions. leianoticias.com.br · revistapegn.globo.com · oglobo.globo.com
- [● 3 SOURCES] The Inter platform offers digital accounts, investments, credit solutions, and a shopping environment with cashback and points. leianoticias.com.br · revistapegn.globo.com · oglobo.globo.com
- [● 3 SOURCES] Inter proposes consolidating financial needs into a single Super App. leianoticias.com.br · revistapegn.globo.com · oglobo.globo.com
- [● 3 SOURCES] The average Brazilian maintains six active accounts, compared to 3.5 in 2020. leianoticias.com.br · revistapegn.globo.com · oglobo.globo.com
- [● 3 SOURCES] Brazil has surpassed 1.2 billion open accounts. leianoticias.com.br · revistapegn.globo.com · oglobo.globo.com
- [● 3 SOURCES] A digital experience study was conducted by idwall in partnership with Cadarn consultancy. leianoticias.com.br · revistapegn.globo.com · oglobo.globo.com