Inter launches new financial relationship campaign with Bianca Andrade

Inter has launched a new marketing campaign titled ‘Relacionamento Financeiro’ (Financial Relationship), featuring influencer Bianca Andrade, also known as Boca Rosa. The campaign uses the metaphors of romantic relationships to address the common consumer habit of spreading finances across multiple banks and applications.

Citing a study by idwall, the campaign notes that Brazilians hold an average of six different bank accounts. Inter aims to encourage users to consolidate their financial lives within its Super App ecosystem, which integrates banking, investments, credit, e-commerce, cashback, and loyalty points.

Andrea Nocciolini, Inter’s Branding Director, stated that the goal is to show how concentrating services in a single environment can increase benefits for the customer throughout their financial journey. The digital strategy, managed by BR Media, will utilize various social media creators to expand on the theme of making intelligent financial choices.