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Inter Milan and BBVA launch digital-focused sponsorship partnership
Inter Milan and BBVA have officially launched their operational partnership, which was presented at the Inter HQ in Milan. The agreement focuses on digital innovation and strengthening the relationship between the football club and the banking group through shared digital platforms and fan engagement.
Under the terms of the deal, BBVA will act as the Official Sleeve Partner for several of Inter's teams, including the men's first team, Inter Women, Inter U23, Inter U20, and Inter Legends. Additionally, the bank will serve as the Front Jersey Partner for youth teams from the Under 18 category and below.
The collaboration aims to leverage the daily interaction both entities have with their respective audiences. Planned initiatives include digital content for fans and a sweepstakes program for BBVA customers offering opportunities to win tickets to San Siro. Inter's Chief Revenue Officer, Giorgio Ricci, emphasized that the club's commercial strategy is oriented toward the European market.
Entities
BBVA · Giorgio Ricci · Giuseppe Marotta · Inter Milan · San Siro
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] Inter Milan and BBVA have launched an operational partnership. assodigitale.it · www.tuttomercatoweb.com
- [○ 1 SOURCE] Inter aims to use Europe as its primary commercial and strategic reference point. www.sportitalia.it
- [○ 1 SOURCE] BBVA will be the Front Jersey Partner for male and female youth teams from Under 18 downwards. assodigitale.it
- [○ 1 SOURCE] The partnership includes a sweepstakes program for BBVA customers to win San Siro stadium tickets. assodigitale.it
- [○ 1 SOURCE] BBVA will serve as the Official Sleeve Partner for the men's first team, Inter Women, Inter U23, Inter U20, and Inter Legends. assodigitale.it
- [● 3 SOURCES] The partnership focuses on digital interaction and content development for fans and customers. www.sportitalia.it · assodigitale.it · www.tuttomercatoweb.com