Intermarché to release 700,000 plush toys of advertisement wolf

Intermarché is launching a plush toy based on the wolf character from its popular international advertisement. Thierry Cotillard, head of the Mousquetaires group, announced that 700,000 units will be produced.

The toys are intended to be manufactured and assembled by two French small and medium-sized enterprises, although some raw materials may be sourced from an Asian subcontractor. The retail price is expected to be around 18.90 to 19.90 euros, with one euro from each sale donated to a charity fighting childhood cancer.

While initial reports suggested a late November 2025 release, some updates indicate a potential delay, with availability possibly shifting to 2026. Due to high demand and production limits, officials have warned of potential shortages.