International brands Victoria's Secret and Taco Bell expand into Croatia

Major international brands are expanding their physical presence in Croatia, specifically targeting the Arena Centar in Zagreb.

Alshaya Group has announced its entry into the Croatian market, marking its 21st market. The group plans to open its first physical Victoria's Secret store in the Arena Centar during the fourth quarter of 2026. This move complements the brand's existing online operations in the country. Alshaya Group already operates Victoria's Secret and Bath & Body Works in the region through locations in the Czech Republic, Poland, and Romania.

Additionally, the American fast-food chain Taco Bell is preparing to open its first restaurant in Zagreb at the same shopping center. The location is currently undergoing final preparations within a redesigned 3,500-square-meter food court. This expansion follows Taco Bell's recent growth in the Balkan region, including locations in Bosnia and Herzegovina and Serbia.