International Film Festival of Jammu and Kashmir debuts in Srinagar

The inaugural International Film Festival of Jammu and Kashmir (IFFJK) has commenced in Srinagar, aiming to provide a platform for both local and international filmmakers. The event features the screening of approximately 130 films and seeks to connect the region with Bollywood and the global cinema community.

Local filmmakers have noted that the festival could help normalize filmmaking as a viable professional career in the region, rather than being viewed merely as a hobby. The festival is supported by the Jammu and Kashmir government and the Department of Information and Public Relations.

Innovative elements of the festival include the use of portable theatres set up in open fields, allowing students and local youth to watch films and interact directly with directors and their teams.