International MICE and Wedding Forum held in Didim

The ninth International MICE and Wedding Forum (IMWF) took place in Didim, Aydın, bringing together industry professionals to discuss the future of meetings, incentives, conferences, exhibitions, and wedding tourism. The event featured panels exploring the competition between established destinations and emerging locations, as well as the importance of local collaborations in converting international congresses into long-term business opportunities.

During the three-day forum, more than 3,500 one-on-one business meetings were conducted among agency owners, hotel managers, and decision-makers from 45 different countries. The event reached a record for both the number of exhibitors and geographic diversity. Key speakers included Sabbas Joseph, co-founder of Wizcraft Group and the International Indian Film Academy, who emphasized the need for creative approaches and strong partnerships in shaping the industry's future.