International Scent & Sense Association opens Macau branch

The International Scent & Sense Association (ISSA) has officially announced the establishment of its Macau branch. This expansion follows the association's existing branches in Singapore and Malaysia, aiming to integrate international perfumery education, raw material regulatory standards, and commercial resources into the Guangdong-Hong Kong-Macao Greater Bay Area.

The Macau branch will focus on three primary pillars: establishing professional education through international certification systems compliant with IFRA standards, facilitating cross-border brand matching between Taiwan and the Hong Kong-Macao region, and linking multinational fragrance ecosystems.

To accelerate commercial cooperation, the ISSA headquarters is organizing a business inspection tour for Taiwanese brand owners to visit Macau. This initiative aims to provide creators and entrepreneurs with opportunities for face-to-face negotiations and retail placement in both local boutique shops and major shopping malls.