Internorga unveils new corporate design ahead of 100th anniversary

Internorga, the trade fair for the hospitality and foodservice industry, has unveiled a new corporate design in preparation for its 100th edition in 2027. The rebranding includes a revised wordmark, a new color and image palette, and the campaign motto ‘There’s more inside.’

A central design element of the new identity is the circle, intended to evoke industry symbols such as plates, tables, and glasses. The color scheme utilizes white, soft black, and five accent colors, supplemented by six area colors for navigation and site maps. The updated visual style aims to place people and authentic industry moments at the center of its communication.

The pineapple remains the campaign’s guiding motif but has been reinterpreted. Rather than focusing on movement, the new visual shows the fruit opening to reveal its interior, symbolizing the ideas, networks, and innovations within the sector. For the upcoming centenary, a special ‘100 times’ anniversary logo has also been developed.