Interrail adopts Eurail name globally for unified brand

The rail travel brand Eurail is transitioning to a single global identity under the Interrail name. Previously, the company used the Interrail brand for European travelers and the Eurail brand for those traveling from outside Europe. This unification brings all travelers under one brand and one pass, following the company's earlier decision to rename itself from Eurail B.V. to Interrail B.V.

Alongside the rebranding, the company is launching ‘The Interrail Effect,’ a new brand platform. This initiative focuses on the transformative nature of rail travel, emphasizing how journeys through different landscapes and cultures can influence a traveler’s perspective and connections. Özlem Birkalan, chief brand and commercial officer, stated that the brand is shifting its focus from destinations to the personal impact the travel has on individuals.