Intesa Sanpaolo launches ‘A mano a mano’ institutional campaign

Intesa Sanpaolo has launched its new institutional campaign, ‘A mano a mano’, which aims to illustrate the bank's role in the lives of citizens, businesses, and communities across Italy. Directed by Sergio and Pietro Castellitto, the campaign features a series of short films centered on the theme of human connection and mutual support.

The campaign is underscored by the voice of the renowned singer Mina, performing the song ‘A mano a mano’. Notable figures appear in the campaign, including ballet star Roberto Bolle, who represents art and culture at the Galleria Borghese, and football legend Francesco ‘Ciccio’ Graziani, who highlights inclusive sports projects.

Through various vignettes—ranging from young couples buying their first home to entrepreneurs and students—the campaign seeks to demonstrate the bank's involvement in the real economy, social initiatives, and cultural preservation. The project will run for approximately three weeks starting October 18.