Invest Cyprus unveils new national branding strategy

Invest Cyprus has introduced a new strategic national narrative titled ‘Stability with Perspective’ to enhance the country’s international profile. The initiative aims to position Cyprus as a reliable European hub and an investment destination at the crossroads of Europe, the Middle East, and North Africa.

Presented at a business meeting in Limassol, the strategy emphasizes combining economic stability and reliability with innovation and high quality of life. Minister of Commerce Michalis Damianou noted that the national branding strategy is part of government commitments, stressing that a country’s image must be built through institutions, economy, and human capital rather than just constructed.

Invest Cyprus President Evgenios Evgeniou highlighted that national branding depends on the actual experiences of those interacting with the country, requiring consistent and reliable operations. The framework was developed following research and consultations involving international and domestic stakeholders, with the project implemented by KREAB in collaboration with IMR.