Investment strategies for managing loss aversion in women

Financial expert Margarethe Honisch, founder of Fortunalista, addresses the fear of loss that prevents many women from beginning to invest. The uncertainty regarding market fluctuations often leads potential investors to wait for a seemingly safe economic period or a calmer market, which is difficult to predict reliably.

Honisch emphasizes that investors must accept that portfolios may temporarily show negative values. Rather than attempting to avoid fluctuations entirely, the focus should be on developing a long-term strategy that aligns with personal financial situations and risk tolerance. A strategy should account for how long capital can remain invested and which levels of volatility are personally bearable.