INVNT delivers Xero flagship Xerocon events in London and Denver

The global brand storytelling agency INVNT has completed two major flagship brand experiences for Xero: Xerocon London and Xerocon Denver. These events, part of a five-year partnership, targeted thousands of accountants, bookkeepers, and small business professionals.

At Olympia London, the event focused on immersive and playful activations, such as the Laundromat User Experience Lab and a ball-pit slide, to drive engagement. The London event also emphasized sustainability by repurposing custom-built assets from the 2025 Xerocon Brisbane to reduce waste.

In Denver, held at the Colorado Convention Center, the experience was tailored to the local community and culture to ensure authenticity. The series reflects a shift in B2B marketing toward experiential design that prioritizes human connection and participation over traditional expo environments.