inwi announces winners of ‘The Next Ad’ creative competition

The telecommunications operator inwi has announced the winners of the first edition of ‘The Next Ad’ during a grand finale held in Casablanca. The initiative, part of the company’s ‘Go Further’ campaign, was designed to allow young Moroccan talent to conceptualize, create, and produce upcoming advertising campaigns for the brand.

Oussama Bensghir secured first place, followed by Younes El Mendery in second and Rayan El Kaouid in third. Bensghir also received the ‘Public Choice Award,’ while Houssam Salah was honored with the ‘Jury Choice Award.’ The competition saw significant engagement, with over 1,500 participants registering on the platform and producing more than 250 original videos.

Beyond prizes, the winners will enter into professional collaboration contracts with inwi to contribute to future content for social media, digital platforms, and television. The program included a bootcamp featuring masterclasses and mentorship to help finalists transition from content consumers to professional creators.