Friuli Venezia Giulia brand opens Gonars Nord service‑area corner on A4

The regional brand “Io sono Friuli Venezia Giulia” has opened its first dedicated corner inside a highway service area. The corner is located at the Gonars Nord service station, operated by Chef Express, on the A4 Venice‑Trieste route, which recorded more than 54 million vehicle transits in 2025, including 11 million in the summer period.

The initiative, led by the Regione Friuli Venezia Giulia in partnership with Autostrade Alto Adriatico, PromoTurismoFVG, Fondazione Agrifood FVG and Chef Express (Cremonini Group), showcases products from more than 500 regional companies. Offerings include wine from Vie d’Alt, bakery items from Macoritto Valentino, sweets from Pasticceria Mosaico‑Cocambo, apple‑based products from Pomis, Friulian cheese from Piva, beer from Birrificio Foran and other specialties.

Assessors such as Sergio Emidio Bini highlighted the significance of the project for promoting the region’s agro‑food heritage, culture, music and sport, describing the Gonars Nord corner as a test case that could be replicated elsewhere.