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[BUSINESS] · Italy · 5 sources

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Iperal announces 1.5 million euro prize contest for 40th anniversary

Iperal is launching a promotional contest to celebrate its 40th anniversary, which began in 1986. The initiative, titled “Gratta… per vincere la spesa di un anno!”, will run from September 16 to October 13 across all Iperal locations.

The company has announced a total prize pool of 1.5 million euros in gift cards, distributed through 124,000 individual prizes. These include gift cards valued at 5, 10, 20, 50, and 100 euros. Additionally, there are ten grand prizes offering “a year of groceries,” each valued at 6,100 euros.

Participation is available to CartAmica and CartAmica Oro customers, as well as users of the Iperal App. Customers spending at least 30 euros can receive a scratch card at checkout, while CartAmica Oro holders are eligible for two cards per 30-euro purchase. Digital scratch cards are also available via the mobile app. Furthermore, customers can earn extra cards by purchasing at least three sponsored products.

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Iperal

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