iPhone prices decrease in Vietnam retail market

Retailers in Vietnam have begun adjusting prices for recent iPhone models. The iPhone 18 Pro has seen price reductions of approximately 500,000 VND across various storage capacities, including the 256GB, 512GB, and 1TB versions.

In addition to the iPhone 18 series, the iPhone 17 lineup is experiencing broader price cuts. The standard iPhone 17 has seen the highest percentage decrease at roughly 12%, while the iPhone 17 Pro and iPhone 17 Pro Max have seen reductions ranging between 7% and 9%. Some retailers are offering the iPhone 17 Pro Max at prices nearly 4 million VND lower than the original listed price.

Market data indicates that the iPhone 18 Pro accounts for 25-35% of new iPhone orders, with higher demand for the 256GB and 512GB models. While the Pro Max remains the most popular model, sales for the iPhone 18 Pro have shown a slight increase compared to the previous generation due to upgrades in processing chips, battery life, and display design.