IPSOS polling error in Serbian parliamentary elections
IPSOS Strategic Marketing faced significant criticism following its pre-election polling for the 2026 Serbian parliamentary elections. The firm's projections deviated sharply from the actual election night results published by IPSOS and CeSID.
Prior to the vote, IPSOS predicted that the Aleksandar Vučić – United Serbia list would win 47.4% of the vote, followed by the Studentska Lista – Students Win at 40.0%. However, the actual results showed a discrepancy of 20.6 percentage points in the margin between the two leading lists.
Entities
Aleksandar Vučić · CeSID · IPSOS Strategic Marketing · Serbia · Studentska lista