IQOS and heated tobacco usage guidance in Taiwan

Heated tobacco products, specifically IQOS, are being utilized in Taiwan as alternatives for adult smokers seeking to reduce the harms associated with traditional cigarettes. Users are advised to ensure device maintenance through regular cleaning of the heating chamber to prevent odors and malfunctions, such as insufficient smoke or heating failures.

In the market, Ploom Aura, a device released by JT in 2025, serves as a notable competitor to IQOS. The Ploom Aura utilizes SMART HEATFLOW technology and offers various heating modes to suit user preferences.

Consumers in Taiwan can purchase these products through online platforms like Shopee, momo, and PChome. It is recommended that users verify product authenticity through official channels and adhere to local regulations regarding use in public spaces. The products are not intended for minors or non-smokers due to addiction risks.