IQOS launches Electric Purple device and Electric Dreams platform in Mexico

Philip Morris México has launched the IQOS ILUMA i Electric Purple, a new purple version of its device. The launch is part of a global platform called ‘Electric Dreams,’ which focuses on connecting design, culture, music, and innovation through curiosity.

In Mexico, adult users can participate via the IQOS Club for opportunities to win immersive experiences in locations such as Seoul and Slovenia. The campaign aims to link sensory experiences with travel and culture, featuring collaborations that use aroma to evoke emotions and connection to global destinations.