IQOS opens first global flagship store in Ginza, Tokyo

Philip Morris Japan has opened ‘IQOS Flagship Ginza’ in Tokyo, marking the first global flagship store for the IQOS brand. The facility is designed to provide personalized customer experiences and promote understanding of smoke-free products among adult smokers.

The two-story venue features a flavor station on the first floor, where customers can use sensory experiences to find preferred flavors. The second floor houses a ‘Premium Lounge’ exclusive to IQOS members, offering specialized food and drink pairings, including collaborations with Sadaharu Aoki Paris.

To celebrate the opening, the company is hosting a ‘Celebration Week’ and releasing a limited-edition ‘IQOS ILUMA i Prime Ginza Limited Model Set,’ with only 1,814 units available. The store aims to serve as a hub for the brand’s vision of a ‘smoke-free society’ in Japan, a key market for the company.