Irina Shayk named new face of Agent Provocateur

Supermodel Irina Shayk has been named the new face of Agent Provocateur for the Fall/Winter 2026 campaign. Representing the brand’s ‘Neo-Diva’ aesthetic, the campaign features lingerie designed to transition from undergarments to central elements of an evening look. Photographed by Steven Klein, the campaign utilizes dark shadows, reflective surfaces, and a dominant black color palette to create a cinematic atmosphere.

Separately, Shayk has been active during Milan Fashion Week, sharing various updates on social media. This includes highlights from her time in Milan and reflections on her recent ‘Filming Italy Women Power Award,’ which she received at the 83rd Venice Film Festival for her achievements and influence in the fashion industry.