Iron Maiden licensing program exceeds 110 global partners

Global Merchandising Services, the licensing agent for Iron Maiden, has announced that the band’s consumer products licensing program has exceeded 110 partners worldwide. The expansion covers various sectors, including apparel, accessories, toys, collectibles, publishing, and location-based experiences.

Licensed products are distributed through major retailers such as Target, Walmart, H&M, and Primark. The program is seeing growth across North America, Latin America, Europe, Asia, Australia, and New Zealand.

In the publishing sector, Centauria Editore Srl is expanding the distribution of an Iron Maiden partwork program across Italy, Hungary, and Argentina. Additionally, the visual history book ‘Infinite Dreams’ by Thames & Hudson has been published in 11 languages. The band is also launching its first official running event, ‘Run For Your Lives’, scheduled for October 10, 2026, in São Paulo, organized by Indice Sports MkT.