ISDIN launches 'Por un Futuro sin Cáncer de Piel' campaign in Mexico

ISDIN announced the launch of its global photoprotection initiative "Por un Futuro sin Cáncer de Piel" in Mexico. The event took place at the brand’s boutique in Artz Pedregal, Mexico City, and gathered dermatology specialists, media, strategic partners and opinion leaders. The campaign aims to encourage widespread adoption of daily sun‑protection habits to reduce skin‑cancer risk, emphasizing that up to 80% of visible facial aging signs are linked to UV exposure. Participants were invited to join the movement through a digital platform, uploading a photo with the official gesture to support the cause.

The initiative positions ISDIN as a leader in dermatology and photoprotection, seeking to build a collective effort that transcends borders and fosters a future where skin cancer can be prevented through education and collective action.