Isetan Shinjuku hosts BBACK shoe promotion

Isetan Shinjuku Men's Building is hosting a promotion for the balance shoe brand BBACK from August 19 through September 1, 2026. The event is located in the men's shoe promotion space on the first basement floor.

BBACK shoes utilize Pro Dynamic Technology and registered carbon fiber insoles to provide stability and comfort. The promotion features a wide lineup of both men's and women's sizes, including new color options added to the brand's standard models.