Isetan Shinjuku hosts pop-up for Briefing and Koganeyu collaboration

Isetan Shinjuku is hosting a pop-up event from November 11 to November 24, featuring a collaboration between the bag brand Briefing and the public bathhouse Koganeyu. The event also includes participation from Isetan Suitcase.

The collaboration focuses on a 3-way multi-tote designed for both travel and sauna use. The partnership was reportedly inspired by a shared interest in sauna culture among the project leads, including Koganeyu owner Tomoko Shinbo, Briefing representative Toma Shimizuya, and Isetan buyer Masahiro Fukushima.