Isetan Shinjuku to host fashion pop-up stores

Isetan Shinjuku will host upcoming pop-up stores for two distinct fashion brands.

From August 26 to September 1, the vintage shop FRONT 11201 will present its “REDE” autumn/winter collection at the Men's Building. The collection focuses on sustainability and circularity, featuring items such as a collaboration with BIG MAC made from recycled vintage clothing and jewelry repurposed from broken silver pieces.

Following this, the neo-basic brand N. O. R. C, managed by Cross Plus, will hold a pop-up store from September 2 to September 29 at the main building. The event will showcase its 2026 Autumn/Winter collection, including high-quality merino wool knits, wool jersey, and various functional materials designed for modern women.