Isetan Shinjuku to host pop-up stores for vowels and doublet

Isetan Shinjuku will host pop-up stores for two designer brands featuring their 2026 Autumn/Winter collections starting August 12.

vowels will hold a pop-up at the Men's Creators section on the 6th floor of the Men's Building from August 12 to August 18. The “Perfect Day” collection draws inspiration from research libraries in New York and global travels, featuring high-quality materials and structural details. The event will also include an interior exhibition by the Los Angeles-based atelier WAKA WAKA.

doublet will host a pop-up at the Re-Style section on the 3rd floor of the Main Building from August 12 to August 25. The collection, themed “AIR,” includes items made from “ZEPHYR,” a material derived from atmospheric carbon dioxide produced by Osaka-based manufacturer Plaisir. The lineup features various apparel including corduroy jackets, wool skirts, and bomber jackets, alongside exclusive Isetan Shinjuku T-shirts.