ISO launches creator management firm led by former UTA and FaZe Clan executives

ISO, a new management and representation company, has launched to assist digital creators in expanding their businesses across music, products, live experiences, and content. The firm is led by CEO Mike Lee, formerly the head of gaming and livestreaming at UTA Creators, and Darren Yan, the former chief talent officer at FaZe Clan, who serves as head of music.

Backed by Influence Media Partners, ISO manages a roster of over 90 clients, including livestreamers, gamers, VTubers, and lifestyle creators such as PlaqueBoyMax, Ironmouse, and Kyedae. The company aims to help talent navigate algorithmic discovery and expand into new markets, including China and platforms like TikTok Shop.

Brand clients for the firm include Electronic Arts, Discord, Underdog, and Icenova.