Isybank named official partner for X Factor 2026

Isybank, the digital bank from Intesa Sanpaolo, has become the official partner for X Factor 2026. This partnership was established through collaboration with Sky Brand Solutions and Fremantle.

The collaboration includes involvement in the ‘Ante Factor’ format, which precedes each live episode, providing behind-the-scenes coverage from a dedicated lounge. Additionally, the bank will participate in the digital format ‘Unplugged by isybank’ on social media, where viewers can vote for performances to be reinterpreted in an unplugged studio setting.

Through the isyReward program, customers can access exclusive opportunities via the isybank application, such as tickets to attend the Live Shows and the final.