Itaú offers free Google AI Plus subscription to eligible customers
Itaú announced a partnership with Google that gives eligible banking customers free access to the Google AI Plus plan for up to 12 months. The premium service, which includes Gemini 3.1 Pro, advanced research tools, AI‑generated images, video and music creation features, and 400 GB of shared storage, is valued at roughly R$25 per month, allowing users to save about R$300 over a year.
The benefit can be activated directly in the Itaú mobile app by navigating to the “My Advantages” section and selecting the offer. Up to five people may share the subscription. Availability varies according to each client’s profile and relationship with the bank. The move reflects a broader trend of Brazilian banks adding digital and AI services to their rewards portfolios.