Ita Pedro festival drives economic and tourism growth in Itabuna

The Municipal Tourism Council (COMTUR) met to evaluate the economic and tourism impacts of the Ita Pedro festival in Itabuna, Bahia. The event has been identified as a major driver for the local economy and regional tourism.

Key indicators from the event include 100% occupancy in the local hotel network, including hotels, inns, and alternative accommodations. Additionally, seasonal rental platforms reported high demand, and 415 accredited street vendors operated within the official circuit, providing significant income generation opportunities.

Officials noted that the festival attracts a high volume of visitors from surrounding municipalities, particularly through regional transport systems, strengthening the tourism sector in southern Bahia.