Itajaí launches 2026 Fish Week restaurant registrations

The city of Itajaí in Brazil opened registrations for restaurants to take part in the 2026 Semana do Pescado, a two‑week fish‑focused promotion running from 1 to 15 September. Applications are accepted until 7 August via WhatsApp (47) 9 8924‑5826.

The event is organized by the Sindicato dos Armadores e das Indústrias da Pesca de Itajaí e Região (Sindipi) together with the Itajaí Secretariat of Economic Development, and is supported by the University of Vale do Itajaí (Univali), the Associação Empresarial de Itajaí (ACII) and the Itajaí Convention & Visitors Bureau. Participating establishments must offer at least one fish or seafood dish at a promotional price and will receive promotional assistance, including a video of the dish shared on the campaign’s social‑media channels. The initiative, running for more than two decades, aims to boost fish consumption and strengthen the local fishing and aquaculture supply chain.