Italac named Brazil's most purchased dairy brand

Celebrating its 30th anniversary, Italac has been named the most purchased dairy brand in Brazil for ten consecutive years. According to the Brand Footprint Brasil 2026 study by Worldpanel by Numerator, the company also ranks as the 6th most chosen mass consumer goods brand in the country.

Based on 2025 mobile year data using the Consumer Reach Points (CRP) indicator, Italac has demonstrated strong market penetration and purchase frequency. The brand also secured the 5th position in e-commerce, reflecting a strategy aimed at evolving with consumer behavior.

Marketing Director Alexandre Teixeira noted that the results reflect the brand's consistent work in quality and consumer trust. The company is currently expanding its portfolio beyond milk, focusing on innovation such as lactose-free lines and products designed for convenience and nutrition.