Lancia celebrates 120 years with design events and film festival partnership

Lancia is marking its 120th anniversary through several major initiatives in Italy. The brand has announced it will be the official automotive partner for the 44th Torino Film Festival, scheduled for late 2026. As part of this partnership, Lancia will provide a fleet of new Gamma models to transport film professionals and guests, emphasizing an aesthetic of elegance.

Additionally, the brand is hosting Lancia Design Days at the Heritage Hub in Turin. Running through November 7, the event features an immersive exhibition of the brand's evolution, showcasing historical models such as the 1937 Aprilia, the 1954 Aurelia B24, and the 1973 Stratos Stradale, alongside modern vehicles like the Nuova Ypsilon and Nuova Gamma. The event includes live sketching, virtual reality experiences, and workshops led by Lancia Style Center professionals.