Italian banks launch new advisory and protection campaigns

Several Italian banking institutions are launching new communication and advisory initiatives starting in September.

BCC di Pratola Peligna has announced “Protection Day,” a month-long campaign throughout September. The initiative aims to provide families and local businesses with personalized insurance and security consultations. The program focuses on health protection, home and asset security, and accident prevention, with activities centered in the Pratola and Sulmona branches.

Banca Mediolanum is launching a multi-channel campaign titled “La Differenza – Family Banker.” Starting September 1, the campaign features sixteen financial consultants sharing their professional experiences regarding client relationships, trust, and long-term planning. The campaign will be broadcast across national television, radio, print, and digital platforms through October 10.