Italian basketball clubs announce new water-related sponsorships

Several Italian basketball clubs have announced new or renewed partnerships with water-related companies for the 2026/2027 season, focusing on health and community engagement.

JuVi Cremona has entered a partnership with Padania Acque. The collaboration aims to use sports venues and schools to promote awareness regarding the conscious consumption of tap water and the reduction of single-use plastics. The initiative intends to educate younger generations on proper hydration and environmental responsibility.

Napoli Basketball has renewed its partnership with Acqua Vera, which will serve as the club's Main Sponsor and Official Water Partner. The company's logo will appear on the team's official LBA jerseys. The partnership emphasizes the connection between sports, local identity, and the promotion of daily wellness through hydration.