Italian business and tourism sectors target US market expansion

Italian professional and tourism sectors are launching initiatives to strengthen connections with the United States. In Naples, the Going Square USA workshop was held at the Royal Continental to explore tourism opportunities. This strategic collaboration between tour operator Going and MSC Cruises aims to prepare for the 38th America’s Cup in 2027 by creating a tourism network between American destinations and Italian travelers.

In Bari, the Impresa USA project held an event at the Petruzzelli Theatre focused on helping Italian companies establish a sustainable presence in the US market. Led by Tarter Krinsky & Drogin LLP and Funaro & Co., the session addressed geopolitical scenarios, commercial strategies, legal frameworks, and fiscal architecture. The initiative provides guidance for entrepreneurs and managers transitioning from simple exporting to direct operations within the United States.