Italian digital news audiences grow in July despite summer trends

July Comscore data indicates a growth in digital audiences for Italian news outlets, defying typical summer slowdowns. The average number of unique visitors increased by 3% compared to June, with 62% of the top 100 publications reporting higher audience levels.

Social media impact remains significant, with social-exclusive visitors rising by 44% and the average Social Incremental Reach reaching 80%. In the news sector, audience volume grew by 4%. RaiNews maintains its leadership with 36.3 million total visitors, followed by Citynews, which recorded 30 million visitors.

Other notable trends include growth for Libero and Il Giornale driven by social media, as well as strong performance from Il Sole 24 Ore, Il Fatto Quotidiano, and Il Post. Sports and food-related content also saw increased engagement during the period.