Italian media trends show Rai and Mediaset competition

Recent data from September 2026 highlights shifting trends in the Italian media landscape across radio and television. In the radio sector, social media video views for top stations decreased by approximately 13% following the summer season. Radio Deejay leads in video views with 140.4 million, while RTL 102.5 dominates user interactions with 5.9 million. Notably, Rai Radio1 showed significant growth, with video views increasing by 51% and interactions by 84%.

In television, the competition between Rai and Mediaset remains tight. Rai1 holds the highest overall daily share at 18.3%, closely followed by Canale 5 at 18.2%. Rai1 maintains dominance during morning and prime-time slots, whereas Canale 5 leads in the midday and afternoon periods. Other national networks including Rai3, Rete 4, Italia 1, La7, and Rai2 maintain smaller shares of the total audience.