Italian panettone producers supply major supermarket private labels

Major Italian confectionery brands are the underlying producers for various supermarket private label panettoni. For example, Maina produces panettoni for Eurospin, Esselunga (Le Grazie line), and Carrefour (Terra d'Italia line).

Other notable manufacturers include:

• Conad: The Sapori & Dintorni line is produced by Vergani and Galup, while the base line is made by Paluani or Il Vecchio Forno. • Lidl: Uses Bauli for its Deluxe and Favorina brands. • Carrefour: Utilizes Balocco/IDF for its base line. • Pam: The base line is produced by Balocco, while the I Tesori line is made by Borsari. • Coop: The products are manufactured by Maina.

While these private labels are sold under supermarket branding, they are often crafted by established companies using recipes that may be specifically tailored for the retailer.