Italian regional initiatives promote wine culture and tourism

Various regional initiatives in Italy are promoting viticulture and wine tourism through cultural and educational programs.

In Orta Nova, the Pro Loco has launched ‘L’Arte della Vendemmia’, a project designed to revitalize local winemaking traditions. The initiative includes a calendar of events such as workshops, winery visits, and educational paths to teach the community about the grape cycle. The program concludes with the traditional Festa del Capocanale, celebrating the harvest through food, music, and dance.

In Sicily, the Regional Institute of Wine and Oil (IRVO) is organizing ‘Autunno in Cantina’, an enotourism project running from October 3 to October 25, 2026. The initiative features seven stops across the island, including locations in Vittoria, Etna, the Nebrodi and Madonie mountains, and Marsala. The program offers winery tours, tastings, and culinary demonstrations, such as the ‘Il Vino nel Cibo’ cooking show, to showcase the connection between local wine and regional gastronomy.