Italian clubs roll out 2026/27 season ticket campaigns

Several Italian sports clubs have opened ticket subscription campaigns for the 2026/27 season. Basketball side Scandone Avellino launched its "Ogni Lupo Conta" campaign, offering promotional prices until 30 August (e.g., €55 for Curva Sud) and discounts for families, seniors, youth and holders of the club’s fan card. The club will sell tickets through the GO2 platform.

In football, Serie B team Sampdoria reported nearly 18 000 season tickets sold, aiming to surpass the league record of 21 425 set by Fiorentina in 2003/04. US Cremonese disclosed 4 066 subscriptions after the 16th day of its pre‑sale, with sales managed online via Vivaticket and at the Zini stadium box office.

Women’s volleyball champion Brescia (Banca Valsabbina Millenium Brescia) will start its subscription drive on 10 August, promoting a "Una stagione spettacolare" theme and a phased sales schedule with early‑bird offers. All campaigns target local supporters and include various family and regional discounts.

The coordinated ticket drives reflect a broader push by Italian clubs to secure fan bases and revenue ahead of the new season.