Italian wine industry launches major US promotions

The Italian wine industry is launching several promotional initiatives in the United States. In New York City, the inaugural Italian Wine Week will take place from October 12–25. Organized by the Italian Trade Agency in connection with Vinitaly USA, the event features retail tastings, social media campaigns, and advertising to showcase the diversity of Italian wines. This celebration leads into the New York City debut of Vinitaly USA on October 26 and 27, an event expected to host over 300 Italian wine producers and 400 trade professionals.

In a separate commercial partnership, Cavit Wines has teamed up with Mike’s Hot Honey for a “Pizza & Pinots” campaign to celebrate National Pizza Month. The collaboration focuses on pairing Cavit Pinot Grigio and Pinot Noir with various pizzas. As part of the promotion, Cavit is offering consumers a $3 coupon toward a bottle of wine.