Italy approves new communication guidelines for horse racing companies

The Italian Ministry of Agriculture, Food Sovereignty and Forestry (MASAF) has approved unified operational guidelines for horse racing companies regarding promotion and communication. These guidelines, issued by the Directorate General for Horse Racing, aim to establish a unified, authoritative, and modern image for Italian horse racing on both national and international stages.

The measure is part of the implementation of the ‘Promotion and Communication Plan for Horse Racing’. It seeks to ensure continuous, accurate, and transparent information services while strengthening the sector's positioning and attracting new audiences through a shared value system.