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[HEALTH] · Italy · 14 sources

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Italy health study reveals generational wellness paradox

An investigation by Elma Research for Fondazione Onda highlights a generational paradox regarding health in Italy. While 80% of millennials believe the foundations for healthy aging must be laid by age 40, many report a decline in regular nutrition, physical activity, sleep, and preventive screenings over the last year. Key barriers for the 30-45 age group include high costs, lack of time, and mental stress, with 65% of the sample working full-time.

In contrast, the boomer generation (ages 65-75) remains a vital resource, with 70% still managing households and caring for loved ones. The study also notes a shift in how information is consumed; while doctors remain a primary reference, the influence of the web and social media has doubled compared to previous generations, and the role of psychologists is growing.

In a related discussion on health management, Marco Dorigo of Haleon emphasized the importance of pharmacists in promoting responsible self-care. He noted that pharmacists serve as accessible professionals who can guide citizens toward appropriate solutions for minor ailments and identify when medical intervention is necessary.

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Elma Research · Fondazione Onda · Fondazione Onda ETS · Francesca Merzagora · Haleon · Marco Dorigo

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