Italy HIV prevention efforts target stigma and low risk perception

New data and initiatives in Italy highlight a critical gap in HIV prevention, driven by widespread misinformation and a perceived lack of personal risk. According to 2024 data from the Istituto Superiore di Sanità, nearly six out of ten new HIV diagnoses in Italy are identified late.

Research conducted by Research Without Barriers for ViiV Healthcare, as part of the international Tackle HIV initiative, reveals that many Italians view their personal risk of infection as remote. The study shows that while most people associate HIV with specific groups, such as men who have sex with men or intravenous drug users, there is a significant lack of awareness regarding risk among heterosexual men and women.

To combat this, the HIV up! campaign has launched HIVoice, a podcast designed to use storytelling to humanize the virus and overcome social stigma. Additionally, the Tackle HIV campaign is utilizing the influence of sports to foster community engagement and challenge myths, featuring figures such as former rugby captain Gareth Thomas to encourage testing and awareness.